Employer Branding Jobs


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Employer Branding For Dummies


Employer Branding For Dummies

Author: Richard Mosley

language: en

Publisher: John Wiley & Sons

Release Date: 2017-01-19

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Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.

Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging


Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging

Author: Bryan Adams

language: en

Publisher: Houndstooth Press

Release Date: 2020-03-17

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In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates--and the best additions to their culture? The answer may surprise you. The most effective employer brands don't attract candidates; they repel them. Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You'll learn how to create a "smart filter," elevate your organization's strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates' minds like never before.

Sustainable Employer Branding


Sustainable Employer Branding

Author: Anders Parment

language: en

Publisher:

Release Date: 2009-05

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Great employees -- and strategies to attract, keep and recruit the right talent for the organisation -- will be a defining characteristic of the competitive landscape in years to come. To build a sustainable employer brand, attention must be paid to the mechanisms that create an attractive workplace, regardless of the state of the economy. The need for recruitment may vary over time, but the employer brand can never be neglected. Like a consumer brand, the employer brand can only be built on the foundations of a long-term strategy. Moreover, consumer and employer brands overlap both in peoples expectations and in the signals that the organisation sends to the market. This book pinpoints a number of topics that organisations need to consider to be able to stay competitive in the future. Based on multinational research and experience, Anders Parment and Anna Dyhre give you the background, models and tools necessary to develop a strong, consistent and sustainable employer brand. Employer Branding emphasises the need for taking the employment function very seriously -- regardless of whether its a highly ranked organisation or an organisation with a weak consumer brand, poor location, and a high percentage of short-term hires. Every employer has an employer brand no matter of size, location or structure, but many organisations lack a strategy to deal with employer branding. Employer branding has a number of positive influences on an organisation's brand profile, attractiveness and viability. This book sets out clearly and concisely the sort of organisational policies and employer practices that must be in place in order to create a good workplace for employees, and to ensure that the right people will want to join and stay with the organisation. Employees may not be our employees forever, but they might become ours forever, provided we have a strategy to manage alumni relationships. Alumnis are ambassadors of our brand and our values -- also after they finished working for our organisation.